December 7, 2009
design week brought my attention to this competition
I’m glad to see that these areas are beginning to be addressed.
The Future Perfect Company, which creates products for the over-50s market, is running a design competition with the University of Brighton that it hopes will throw up ideas that appeal to the baby-boom generation.
Staff and students at the university’s Faculty of Arts and Architecture and School of Environment and Technology are being invited to submit designs that address one or more challenges associated with ageing, but which also look attractive.
In a statement, the company criticises the ‘uninspiring’ retail design of mobility shops, and observes that products for older people are ‘usually dull and clinical with very little emphasis on attractive design, making them “necessary evils” that highlight disability rather than aid and promote ability’.