Finding the Luxury in Mass Customisation – BoF – The Business of Fashion

April 15, 2014

See on Scoop.itshubush digital

LONDON, United Kingdom — Once upon a time, luxury goods makers delivered individualised products to customers based on the buyer’s personal preferences, tastes and budget. It was a process that often involved a series of face-to-face interactions between individual clients and the skilled artisans who would craft the goods. But as mass production began to replace craft production as the dominant form of economic activity, the voice of the individual customer was mostly removed from the equation at all but the highest levels of the product pyramid. Indeed, Henry Ford, who is credited with inventing assembly line production, once said: … More

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