Computers That Know How You Feel Will Soon Be Everywhere | WIRED
May 7, 2015
Sometime next summer, you’ll be able to watch a horror series that is exactly as scary as you want it to be—no more, no less. You’ll pull up the show, which relies on software from the artificial intelligence startup Affectiva, and tap a button to opt in. Then, while you stare at your iPad, its camera will stare at you.
The software will read your emotional reactions to the show in real time. Should your mouth turn down a second too long or your eyes squeeze shut in fright, the plot will speed along. But if they grow large and hold your interest, the program will draw out the suspense. “Yes, the killing is going to happen, but whether you want to be kept in the tension depends on you,” says Julian McCrea, founder of the London-based studio Portal Entertainment, which has a development deal with a large unidentified entertainment network to produce the series. He calls Affectiva’s face-reading software, Affdex, “an incredible piece of technology.”