March 23, 2015
March 23, 2015
March 23, 2015
Elderly people consistently excel in attention span, persistence and thoroughness. Jakob Nielsen has observed similar things, finding that 95% of seniors are “methodical” in their behaviors. This is significant in a world where the average person’s attention span has actually dropped below the level of a goldfish.
What would a psychiatric ward look like if patients designed it? That is the question behind “Madlove: A Designer Asylum” from British artist and activist James Leadbitter (aka “the vacuum cleaner”). Leadbitter—whose work has been exhibited at venues including the Tate Modern and Chicago’s Museum of Contemporary Art—has endured stays in many public hospital…
March 22, 2015
March 16, 2015
Empathy is hot right now. It’s being posited as one of the key characteristics that sets designers apart. (As though we have a monopoly on it.)
But empathy is only a stepping stone on the way to a more important place: understanding. Understanding encompasses not only the experience of being the user (empathy) but also the forces working against the user, be they technology, business, other people, or culture.
Empathy will get you to see the problems from the users’ perspective, but not the solutions. If users could design a solution to their problems, they would. But that’s your job as the designer. Users know everything there is to know about their situation, but may not have the overall understanding of the space that you should have because you’re looking at the problem from many angles, not just from one (the user’s).
When it comes to looking up information related to one’s health or ailments, it’s all about digital. Almost all adults (92%) use a desktop/laptop for health research, according to Kantar Media’s 2014 MARS Online Behavior Study. When it comes to devices on the go, 51% use smartphones and 34% use tablets for health research. Understandably, a much smaller percentage (3%) use an e-reader for health research. The activities they are doing related to health research vary by device. For example, smartphone users are 68% more likely to have used their device to look for a doctor. Tablet users are 163% more likely to have used their device to look for information on a health condition.
The study also found that use of health-related apps/websites varies by mobile device. Adults are more likely to look up symptoms on their phone and find pharmacies on tablet. Further they are more likely to use exercise and fitness apps on their smartphones and drug cost estimator/calculators on tablets. For more information about accessing full study results, contact us here. The MARS Online Behavior Study helps the industry make better decisions about how to incorporate online into pharmaceutical and OTC marketing strategies. The MARS Online Behavior Study is fielded as a re-contact among the MARS Core respondents who said they accessed the Internet in the last 30 days. – See more at: http://www.kantarmedia-healthcare.com/health-and-wellness-research-goes-digital-but-differs-by-device#sthash.P1FNCDeo.dpuf