caralytic clothing- purifying air goes trendy

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“Catalytic Clothing is a ‘trendy’ solution to air quality and a daring environmental-fashion initiative started by former fashion designerHelen Storey and University of Sheffield Professor Anthony Ryan. This experiment between fashion and science is an endeavor to purify the air we breathe through jeans treated with nanosized particles of titanium dioxide – the light-triggered catalyst found in sunscreen. Helen Storey, fashion genius of the Helen Storey Foundation, and Prof. Tony Ryan,polymer chemist, are partnering with Ecover to produce a simple nanoparticle formulated ‘green’ laundry product with potential to turn the public into an air-purifying altruistic community.”

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